The Plastic Surgery Research Council’s Website: Analytics and Demographics pertinent to the Technology Committee
Mohamed M. Ibrahim, MD1, Anuja K. Antony, MD, MPH, FACS2, Chad R. Gordon, DO, FACS3.
1Duke University Medical Center, Durham, NC, USA, 2Rush University Medical Center, Chicago, IL, USA, 3Johns Hopkins University School of Medicine, Baltimore, MD, USA.
The Plastic Surgery Research Council (PSRC) was established in the early 1950’s as an arena to discuss research in plastic and reconstructive surgery. In keeping with PSRC organizational intent to provide scientific content and awareness of emerging opportunities with its membership, the very first design of the website was launched online in 2000 (www.PS-RC.org). Since then, the PSRC website has evolved and emerged as a vehicle for increasing member activity, though an investigation into its greatest value has yet to be carried out. To add to our understanding of its value and potential opportunities for development, we sought to analyze demographic data and visitor behaviors related to the PSRC website.
Analytics data for www.PS-RC.org were retrieved from the website through Google Analytics service. Raw data were collected from October, 2013 to November, 2016 and exported for analysis using Excel software. Demographic data included number of visitors, ages, gender, countries, cities, internet browser and user flow.
Total number of visitors to PSRC website during the specified period was 49,437 visitors. Number of pages viewed was 188,753 with an average of ~2.51 pages per session. Website traffic comes from 165 countries, with most visitors coming from the U.S., Canada and the U.K, with top U.S. cities being New York, NY, Beverly, MA and Boston, MA, respectively. Ages of visitors varied with around 35.5% being between 25-34 years old with 54.15% males and 45.85% females. Our analysis demonstrated a surge in the number of visitors near the abstract submission deadline and during the week of the annual meeting, with the host city being the top visiting location during same period. User flow analysis demonstrated that the home page is the most visited page, followed by the abstract, meeting and lab directory page, respectively.
The PSRC website serves as the main platform for internet communication amongst PSRC members and visitors alike. This study revealed the behaviors of our website visitors as being both cyclical and centered on specific website areas. This newfound knowledge will assist our technology and educational committees in improving website networking efforts between organizational members, and potential collaborators- which will in turn lead to greater plastic surgery research opportunities, greater value to the membership, and an enhanced internet presence.
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